Adwords Campaign Set Up: 5 Ways To Create A Successful Campaign
In case you did not already know, Google adwords is the beast of all marketing online. A successful adwords campaign set up can have you earning money in minutes. At the same time an ill prepared campaign will suck you pockets dry like a wet vac.
The key to making money with search engines is the ability to oblige Google on what they are looking for. There is an actual blueprint to making money with the search engine giant and once you learn it, it can sometimes be more fulfilling financially than a college education.
Google has a meter to rate your performance on the relevancy of your ads. This meter is called the quality score. The ability to create an ad campaigns with a high quality score is the key to success online. Today I am going to list my 5 top tips for increasing your quality score.
Keyword Selection:
Selecting the most popular traffic producing keywords will give your ads the most exposure. The Google keyword tool is good enough if you are just starting out, but my suggestion is to also incorporate other keywords tools for better research results.
Well Managed Ad Group:
A well managed ad group consist of grouping your keywords in groups that are related. It is important to keep ad groups with related keywords such as golf clubs, golf balls, or golf bags in separate categories.
Bid Correctly:
I recommend you take baby steps until you get the hang of the bidding process. A good rule of thumb is to bid 10% of what your return will be for the average of one sale.
Track Your Ads Performance:
You should implement some sort of tracking tool to measure which keywords are working and which ones are not. Tracking your ads will enable you to get rid of the non performing words and help increase your quality score.
Split Testing:
Create more than one ad for each ad group. Find the ads that are performing the best and use those as your main ads. You can also choose to continue testing until you find an ad with the highest CTR (click thru rate).
The keys to a winning adwords campaign requires constant tweaking in order to reach perfection. The work may be a little tedious in the beginning, but once you have a full understanding, it will be like riding a bike.
