Conversion Junction

Everybody frequently hear people griping and lamenting about how Google, Yahoo, or Bing reduced their page’s rankings, causing a huge loss of profits and marketing. We often hear people griping and lamenting about how Google, Yahoo, or Bing reduced their site’s rankings, producing a huge loss of profits and marketing. These people surrender to the actuality that their favorite search engine failed them and their business and are resigned to finding another search engine to advertise on, not realizing the real fact that they may just be committing another mistake waiting to happen. Aside from disadvantages of the site itself, the most ordinary mistake in this type of scenario is simply relying too much on a search engine to rake in the customers. This blatant fact of ignoring other avenues of online marketing is a common practice that leaves many companies and webmasters looking for other full-time employment at more established companies.

A lot of folks may have heard of the phrase textual content . What does it signify? It means letters, words, phrases, sentences and paragraphs that can be “read” by a search engine’s robot program called a “spider.” This is the search engine’s spider that “reads” your Pages. If the spider cannot see something, it won’t exist as far as the search engine is concerned. Search engine readable text will not be visible to you, nevertheless it is visible to search engines if the text is integrated as part of the web site’s underlying code. Search engine spiders do not “see” what you see when viewing a Web page. You may see pretty pictures, graphics, text, movies, and animations. The spider may see – nothing at least nothing that it can search and index. Search engines see the special code behind the Website, not what is displayed in your browser window. To see what a search engine sees, display your favorite Web page. Then, with your mouse, perform a “right click” on the Web page page to pop up a menu. If you are using Internet Explorer, look for “View Source” on the menu and click on it (If you don’t see “View Source” as one of the options in the menu, then click again on another part of the Web site. Stay away from menus, flash movies, graphics, photos and the like.) The resulting window displays what the search engine sees, which, of course, looks like a bunch of code to you and me. The finest way to be certain that textual content is usable by search engines is to focus on the effective use of key terms or key phrases within well-written text. The use of search phrases on a page should be natural but purposeful, not forced or overdone. Your Web page should not resort to “tricks” to put key phrases in the Web page’s search engine readable text. Here are some guaranteed ways to get penalized, banned or ignored by search engines: keyword stuffing: On some Pages you will see some words or phrases are repeated over and over and over, assuming that this will force a search engine into giving the keyword a higher value. Some use hidden keywords which are hidden only to you, not to the search engine. Web page creators can make words unseen by simply making them the same color as the background. If the underlying code for a Web page contains hidden keywords and phrases, it will be penalized, or even banned, by search engines. Using tiny fonts can hurt your ranking. Some other people use meta tags that are not related to their niche. They write these words because they have higher ranking and visitors. Some other people use graphical keywords and phrases are words contained within a graphic, photograph or Flash movie. They may look good to you, but search engines take no notice of them While “content is king” when it comes to web optimization, Web page builders can utilize other techniques to improve search engine listings. Robots. Include this file in your root directory. It can contain commands for search engine robots regarding which directories and files it should spider. A Google enables you to design a special Sitemap that is particular to Google robots. The Sitemap file requires a specific Google format to work, and forces Google to spider all the Website contained in the Sitemap file. For this to work, Google also requires a validation file to be created. Make this file and place it in your Web site’s root directory. Some search engines use an info file that contains specially formatted information about the Web page, including the site URL, site name and descriptive text.