Conversion Junction

I know that you have heard it before that “The Money Is In The List”. This may sound like a marketing  gimmick, but it is actually true. The use of email marketing to generate an income online is a very powerful strategy. A potential sale usually occurs after the seventh time a customer visits your site; What if they never revisit your website?

Email marketing provides a way to constantly contact your potential or current customers to keep them knowledgeabe of your present and future promotions. The use of a reliable autoresponder can provide you with a simple way to contact your prospects without being overly aggressive or intrusive. This works well because the prospect opted to receive notifications from you. The one thing your must be careful of is not being overly promotional in your correspondence too soon after obtaining a customer’s email information. It is wise to reward them with a few free gifts or coupons in the beginning to gain their confidence and trust.

The art of writing a good email sales copy can be learn by obtaining some training materials on how to write a killer sales copy or by hiring a copywriter. The hardest and more time consuming part of email marketing is actually the most important; Growing a large email list fast.

The process of growing a large email following may take some time if you are not an experienced marketer. There are some strategies that are very effective such as: traffic exchanges, blogs, ebooks, safelist and free ads.

Traffic Exchanges;

You can create a simple squeeze page and circulate it through the traffic exchanges. The key is to offer a free gift or free course  in exchange for email information. Placing a reliable autoresponder form at the end of the end of a squeeze page will handle your automatic responses.

Blogs:

Place a autoresponder form in every one of your blogs offering visitors a free newsletter to any and all new post or instructional courses.

Ebooks:

Create your own ebook which you can give away for free in exchange for email information.

Safelist:

Safelist often get a bum rap for being ineffective, but I have found them to be very useful in adding 5 to 10 new prospects to my email list daily. The key to using safelist is creating a great call to action title.

Free Ads:

Free advertising site like the free advertising forum are also useful in growing your email following. The concept is pretty much the same, you create a great title and appealing ad and send the prospect to your squeeze page that contains your autoresponders that is loaded with follow up messages.

All of these measures are extremely effective when used properly, but if you are trying to grow your email list overnight then you must consider using pay per click advertising. PPC advertising can help you grow your list by the 1,000′s in a weekly basis. These results can start to take place in matter of hours after creating an ad campaign.

The cliche “The Money Is In The List” is more than just worthless words spoken. It has been proven time and time again that the successful marketers all have humongous mailing list. If you are trying to get to the top of the mountain in the shortest period of time, then marrying PPC with emai marketing is the one way ticket. You may also want to consider Yaro Starak’s Blog Mastermind. Good luck on building a hugh freakin’ email list!